DDA Marketing: Who We Are

DDA Marketing is a full-service firm specifically focused on helping small businesses pinpoint their strategy, sharpen their message, and build their brand. We like to describe ourselves as being part artist and part number-cruncher. We love to create, but equally love seeing results generated by those creations. We have an old-school work ethic, believe in keeping our word, and frequently find ourselves up at 2 AM attempting one more revision to make a campaign perfect. We believe in open communications, being part of the community, and having fun.We very much believe in making a difference.

Founder and CEO Dave Scarangella has over 30 years of experience in these areas, starting out as an award-winning writer and editor for daily newspapers in Roanoke, Martinsville, and Lynchburg, VA. Ten years after graduating

from Virginia Tech, he returned to school to earn an MBA from the University of North Carolina-Greensboro. The next 20 years were in the furniture industry, as he held titles such as National Sales Manager, Field Sales and Marketing Manager, Vice President of Business Development and Chief Operating Officer for well-known brand names such as Thomasville, Bassett and Rowe Furniture.

A die-hard sports fan, Scarangella has been active in local media, as he ran local Leesburg radio station WAGE, did on-air sports programming for Comcast's local origination department in Loudoun County, and has been an active blogger and Twitter user. A recent project is a collaboration with former Charlottesville Daily Progress sports editor Jerry Ratcliffe to produce JerryRatcliffe.com, a site specifically focusing on the sports programs at the University Of Virginia.